A decade of building things that had to work.

Hipcraft was founded in 2016 by CJ Rooney. It started where a lot of small consultancies start: search, local SEO, websites and customer acquisition for owner-operated businesses that needed the phone to ring.

What changed over the following decade wasn't ambition, it was the nature of the problems. Clients kept arriving with something described as a marketing problem that turned out to be a follow-up problem, an integration problem, a reporting problem, or a process that stopped scaling two years earlier. Fixing the marketing without fixing those produced short-lived results.

So the work moved. Today Hipcraft diagnoses what's constraining a business, builds the system that addresses it, and stays on to keep it running. The marketing, ecommerce and technology capability didn't go anywhere — it's the machinery. It just isn't the product.

How we work

• Diagnosis before deliverables. We won't sell a system to a business that doesn't have that problem.
• Build it, don't recommend it. A strategy document nobody implements has no value.
• Say what's actually true. Including when the honest answer is that you don't need what you asked for.
• Own it after launch. Which is why coverage exists.