Ecommerce systems
The traffic is fine. The store isn't converting it.
Ecommerce
Ecommerce problems are rarely a single broken thing. They're usually a conversion path with three small leaks, a lifecycle program with two flows missing, and an integration nobody's checked since launch.
What gets built
- Conversion path work — product pages, cart, checkout, and the objections in between
- Merchandising and collection structure that matches how people actually shop the catalog
- Subscription and replenishment mechanics where the product supports it
- Lifecycle flows: welcome, browse abandon, cart, post-purchase, winback, replenish
- Integrations between store, ESP, reviews, fulfillment and analytics that stay connected
What it changes
Revenue stops depending entirely on how much traffic you bought that month, because more of the traffic you already have converts and more of the customers you already won come back.
Next
Is this the constraint?
The only way to know is to look at the whole flow, not the symptom. Tell us what's happening and we'll tell you where we'd start.