Coverage
Built is the start. Kept running is the offer.
Systems don't usually fail loudly. A token expires, a platform changes an API, a flow stops firing, and nobody notices for six weeks — by which time you've lost more than the engagement cost.
The offer
Coverage is a monthly engagement. The systems we build stay ours to watch: monitored, fixed when they break, and changed as the business changes.
It exists because the alternative is worse for both of us. A system handed over and never touched again slowly stops being worth what you paid for it, and we'd rather be responsible for it staying valuable.
What's included
- Monitoring of the systems we built, with fixes when something breaks
- Changes as the business changes — new products, new flows, new routing, new people
- Keeping integrations working when a platform changes underneath them
- A monthly review of what the systems actually produced
- Direct access to the person who built it
What it isn't
Being specific about this matters more than the pitch does:
- Not a content or posting retainer
- Not media buying wrapped in a management fee
- Not a monthly report describing work that didn't happen
- Not billing you monthly for features your software vendor already provides
How it's priced
A setup fee to build or take ownership of the systems, then a monthly figure based on how many systems are covered and how much they change. Quoted per engagement after we've seen what's there — anyone quoting before that is guessing.
Start
Have something already built that nobody's watching?
Coverage can start with systems we didn't build, once we've reviewed them.