Founder & Principal
CJ Rooney
Founder and principal of Hipcraft. Fifteen-plus years in digital businesses — ecommerce, search, customer acquisition, lifecycle, conversion and automation — most of it spent building the thing rather than presenting it.
Background
CJ founded Hipcraft in 2016. Alongside it he's held in-house digital leadership roles, including directing digital marketing for an independent record label and, more recently, running marketing for a consumer wellness brand — a one-person department on the executive team, responsible for ecommerce, email, paid acquisition, site builds and compliance.
The pattern across all of it is the same: arrive somewhere with a stated marketing problem, find the actual constraint, and build the system that removes it.
What he works on
- Ecommerce and DTC — storefronts, conversion, subscription and lifecycle
- Email and list building, from first subscriber to revenue-producing flow program
- Search — technical, local and increasingly how AI answer engines read a site
- Automation and AI workflows applied to real operational bottlenecks
- Product and site launches, including regulated categories with real compliance constraints
Elsewhere
His personal site is cjrooney.com.
Contact
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